Show Me the Money!
From the Editors-in-Chief
Issue date: 4/14/08 Section: Perspectives
VP: Hey Jeff, How was Spring Break?
JG: Relaxing, man. I liked being away from the ho-hum of the regular semester. I am finally beginning to see the sun a lot more, and it looks like the Spring weather is finally in sight.
VP: Ditto. We are beginning to see e-mails from the Class of 2010, beginning to prepare for the summer that will be here before we know it. And we're beginning to bid farewell to the Class of '08. So maybe, it is time to talk about beginnings in this editorial.
JG: That's a beginning! May be we should talk about the new beginning right here at the Cornell Business Journal. Like our new initiatives that can help students make hundreds of dollars - all off the contacts that they have made during their time at the Johnson School so far. Think of the relationships that have been established with the recruiters, the landlord, the leasing office, or the bar or restaurant owner you know on a first name basis.
VP: Let's give a little background for everyone. The first couple of editions were really about the new team settling into their roles at the Cornell Business Journal. Now that we have a handle on things, we have been considering ways of making the paper more relevant to the Johnson School community.
After all, this is the only student-run, independent monthly publication in the business school. The fact that we are a small business is a great opportunity for students pursuing different careers to try their skills even before they leave for their MBA after-life. For example, we need great ideas to strengthen our branding, salespeople who can raise the ad revenue, strategy folks who can drive online traffic to our website (www.cornellbusiness.com) and finance people who can help us keep the house in order.
JG: And, then there is the content itself. This paper is really the voice of the students. We showcase the achievements of the best among us, celebrate the fun we have, follow The Johnson School when they visit other schools for competitions and festivals, and we sound off about the problems that bother us. This can only be done effectively if every member of the student community channels their views through the paper. While not every student might want to write, it would help tremendously if there was continuous input and feedback.
JG: Relaxing, man. I liked being away from the ho-hum of the regular semester. I am finally beginning to see the sun a lot more, and it looks like the Spring weather is finally in sight.
VP: Ditto. We are beginning to see e-mails from the Class of 2010, beginning to prepare for the summer that will be here before we know it. And we're beginning to bid farewell to the Class of '08. So maybe, it is time to talk about beginnings in this editorial.
JG: That's a beginning! May be we should talk about the new beginning right here at the Cornell Business Journal. Like our new initiatives that can help students make hundreds of dollars - all off the contacts that they have made during their time at the Johnson School so far. Think of the relationships that have been established with the recruiters, the landlord, the leasing office, or the bar or restaurant owner you know on a first name basis.
VP: Let's give a little background for everyone. The first couple of editions were really about the new team settling into their roles at the Cornell Business Journal. Now that we have a handle on things, we have been considering ways of making the paper more relevant to the Johnson School community.
After all, this is the only student-run, independent monthly publication in the business school. The fact that we are a small business is a great opportunity for students pursuing different careers to try their skills even before they leave for their MBA after-life. For example, we need great ideas to strengthen our branding, salespeople who can raise the ad revenue, strategy folks who can drive online traffic to our website (www.cornellbusiness.com) and finance people who can help us keep the house in order.
JG: And, then there is the content itself. This paper is really the voice of the students. We showcase the achievements of the best among us, celebrate the fun we have, follow The Johnson School when they visit other schools for competitions and festivals, and we sound off about the problems that bother us. This can only be done effectively if every member of the student community channels their views through the paper. While not every student might want to write, it would help tremendously if there was continuous input and feedback.
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